I jedan noviji tekst
Dismantling the anti-vaxx industry
Nature Medicine volume 27,
Investigations show that those spreading misinformation that undermines the rollout of vaccines against COVID-19 are well financed, determined and disciplined. To counter their activities, we need to understand them as an industry actively working to sow doubts about the deadliness of COVID-19, vaccines and medical professionals’ integrity.
There are steps we can all take to counter this misinformation industry, which threatens our health and that of our loved ones, and our society.
When we see anti-vaxx misinformation on social media,
we must resist falling into the trap of engaging with it, however tempting it may be to point out obvious flaws and falsehoods. Engaging with misinformation online spreads it further: if we scratch the itch, we spread the disease.
It is far more helpful and effective to instead share good information about vaccines from trusted sources. And when we each have our turn to be vaccinated, we should tell our friends and followers. Photos and clips posted on social media of the early recipients of vaccines encourage us all and show there is nothing to fear.
For the public-health organizations involved in developing and rolling out the vaccine, it is vital that they study the anti-vaxxers’ plan to prevent it from succeeding.
Every anti-vaxx message can be boiled down to a master narrative of three parts: “COVID-19 isn’t dangerous; vaccines are dangerous; you can’t trust doctors or scientists.” Instead of attempting to rebut every silly conspiracy theory, practitioners
should inoculate against those three central claims. And they must do so in every corner of the internet, meeting people where they are. For example, doctors and scientists should join their local community’s Facebook group and offer to answer any questions their neighbors have about the vaccine against COVID-19.
https://www.nature.com/articles/s41591-021-01260-6
